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Ariana Grande’s R.e.m. Beauty named André Branch as its new chief executive officer. With this appointment, Branch will help scale and grow the brand in the prestige beauty space.
“R.e.m. Beauty has an immense amount of potential within prestige beauty,” said Branch. “The brand has been growing exponentially since launch, and when I think about Ariana’s global platform and her values — which align so closely with R.e.m.’s — I see tremendous opportunity ahead.”
Branch has over 25 years of of global and regional experience scaling multiple billion-dollar brands across beauty, CPG, luxury, and e-commerce.
He has served in the consumer goods category as well as at beauty companies. Branch previously served as the SVP of Digitalt & Ecommerce Operations at L’Oréal.
More recently, he served at The Estée Lauder Companies as the SVP of Strategic Initiatives and as the SVP & GM of MAC North America.
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